Tata Consultancy Services (TCS) has earned a major global recognition, securing the 20th position in the Brand Finance Technology 100 2025 list — rising five spots from last year. This achievement reflects TCS’ continued investments in artificial intelligence, innovation, and high-impact global branding strategies.
Trusted, Innovative, and Future-Ready
The Mumbai-based IT giant has strengthened its brand through a combination of deep client trust, strategic AI advancements, and global visibility. TCS was earlier ranked the second most valuable IT services brand worldwide, with a valuation of $21.3 billion.
According to David Haigh, CEO of Brand Finance, “TCS’ rise from 25th to 20th in the global rankings is driven by its growing AI capabilities and high-profile sponsorships like the 2025 TCS London Marathon.”
TCS is integrating AI into every layer of its operations, helping industries innovate faster and smarter. The company is also pioneering solutions such as:
- TCS AI WisdomNext™ 2.0 – its proprietary GenAI agentic platform
- Digital twin technology for real-time performance tracking
- Agentic AI systems that can reason and act autonomously
- TCS Pace™ – a global co-innovation ecosystem connecting clients, academia, and researchers
A Marathon of Visibility and Impact
TCS’ branding success is also due to its investment in global sports sponsorships. The company supports 14 international marathons, including five of the world’s most prestigious events — New York, London, Boston, Chicago, and Sydney — engaging with over 600,000 runners annually.
In 2024 alone, TCS-sponsored races generated:
- $2.25 billion in local economic impact
- $279 million in funds raised for charity
- Top 3 rankings in brand strength for London, NYC, and Paris marathons
The recently launched Future Athlete Project uses AI to analyze heart health and performance in elite runners, reflecting TCS’ commitment to digital wellness and community development.
Green Innovation and Global Leadership
TCS’ focus on sustainability shines through its partnership with Jaguar TCS Racing, participating in the ABB FIA Formula E World Championship – the world’s first carbon-neutral racing sport.
Additionally, the firm is actively shaping conversations around AI and green tech through research studies like:
- TCS AI for Business Study
- Future-Ready Mobility Study 2025
These initiatives underline TCS’ long-term vision: blending technology, sustainability, and trust to power a future-ready enterprise.
Excellence Rooted in Client Trust
TCS continues to lead global customer satisfaction benchmarks. In Whitelane Research’s independent surveys, TCS has been ranked #1 in customer satisfaction in Europe for 12 consecutive years, proving its unmatched delivery excellence and deep-rooted client relationships.
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