IBM and USTA Elevate Fan Experience at US Open 2025 with AI-Powered Innovations

Flushing Meadows, New York – August 2025
The US Open has always been known for its electrifying atmosphere, and this year, technology is playing just as big a role as the athletes themselves. In partnership with the United States Tennis Association (USTA), IBM has unveiled a suite of AI-powered digital experiences designed to transform how millions of fans engage with one of the world’s biggest sporting events.

With over 1 million fans expected on-site at the Billie Jean King Tennis Center and more than 14 million viewers online, the stakes for creating an immersive fan experience have never been higher. IBM’s new AI-driven features, built on watsonx and hybrid cloud infrastructure, aim to deliver real-time insights, interactive digital engagement, and seamless connectivity for fans worldwide.


🧠 AI Features Driving Fan Engagement

  • Match Chat (AI Assistant): Fans can interact with an AI-powered assistant to ask questions such as “Who converted more break points this match?” or “What happened so far?”—bringing tennis stats to life instantly.
  • Ask The Open: A digital concierge for on-site fans that answers everything from match updates to where to find the signature Honey Deuce cocktail.
  • Live Likelihood to Win: Real-time match probabilities that evolve with every serve, rally, and point.
  • AI-Powered Key Points: Summarized “Too Long; Didn’t Read” (TL;DR) versions of hundreds of articles, making it easier for fans to stay up to date.

⚡ Tech Behind the Magic

  • AI Agents + LLMs (Granite): Analyze 7 million+ data points across 17 courts, turning stats into actionable insights in milliseconds.
  • Hybrid Cloud Infrastructure: Seamlessly connects IBM Watsonx, USTA data, and digital platforms for high reliability and scalability.
  • Fan-First Experience: Personalized recommendations, interactive Q&A, and instant match insights built directly into the official US Open digital platforms.

📸 Image Suggestion:

  • A realistic digital graphic showing a tennis court with AI data overlays (charts, win probabilities, live stats).
  • USTA and IBM logos subtly placed to represent the partnership.

📢 Disclaimer:
This sports news update is sourced from the official IBM newsroom and USTA announcements. The content is for informational purposes only. IBM, USTA, or related entities do not endorse or claim ownership of any third-party visuals used here. For image credit or content removal, please contact support@abhrosh.com.

Sandesh Gowda

Sandesh Gowda

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John Deo

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