London, UK; September 4, 2025 – Accenture (NYSE: ACN) announced the acquisition of MomentumABM, a UK-based growth consultancy recognized for its advanced account-based marketing (ABM) strategies. The move strengthens Accenture Song, the company’s tech-powered creative group, with deeper capabilities in B2B marketing advisory, helping global enterprises drive customer growth amid rising competition and evolving client expectations.
Founded in 2011, MomentumABM operates from London and Boston with a team of 90 specialists. The consultancy has supported clients in technology, B2B services, and financial sectors with services such as customer growth strategy, marketing operating models, capability building, and program execution. MomentumABM further enhanced its expertise by acquiring ITSMA five years ago.
Expanding Marketing Transformation at Accenture Song
Accenture highlighted that the integration of MomentumABM will help B2B leaders redesign operating models, strengthen sales and service alignment, and adopt AI-powered personalization strategies. With the global B2B marketing services market projected to grow from $22.77 billion in 2025 to 2030 at a CAGR of 6.7%, this acquisition positions Accenture Song at the forefront of customer-centric growth transformation.
“With the acquisition of MomentumABM, Accenture Song continues its commitment to help B2B marketing leaders accelerate customer growth and reinvent the future of marketing,” said Sohel Aziz, Accenture Song lead for the UK, Ireland and Africa.
MomentumABM’s proprietary methodologies—such as the ABM Adoption Framework and the Customer Buying Index (CBX)—will now integrate with Accenture’s global scale and investments in AI and digital reinvention.
Shaheen Sayed, Head of Accenture in the UK, Ireland, and Africa, added: “Marketing reinvention is a strategic priority for Accenture, especially in complex B2B industries. We’re excited to welcome the MomentumABM team to support our clients.”
MomentumABM’s Vision Aligned with Accenture
Alisha Lyndon, CEO and founder of MomentumABM, emphasized that the acquisition will help B2B organizations meet rising buyer complexity and client expectations. By combining ABM expertise with Accenture Song’s scale and AI capabilities, the partnership aims to deliver integrated, client-centric growth strategies.
MomentumABM joins Accenture Song’s growing portfolio of strategic acquisitions, including Unlimited, GemSeek, Mindcurv, and ConcentricLife, further expanding its marketing transformation capabilities.
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