Infosys, a global leader in next-generation digital services and consulting, has renewed and expanded its multi-year digital innovation partnership with the Madison Square Garden (MSG) Family of Companies. Announced on February 2, 2026, the expanded collaboration strengthens Infosys’ position as the Official Digital Innovation Partner across several iconic MSG properties, including the New York Knicks, New York Rangers, Madison Square Garden, and MSG Networks.
As part of the enhanced agreement, the historic Theater at Madison Square Garden has been officially renamed the Infosys Theater at Madison Square Garden, marking a significant milestone in the partnership. The move underscores Infosys’ growing role in integrating advanced digital technologies into world-class sports and entertainment experiences.
Elevating Fan Engagement Through Digital Innovation
Infosys will continue to play a key role in elevating fan engagement for the New York Knicks and the New York Rangers by leveraging advanced technologies and AI-powered solutions. Using Infosys Topaz, the company’s AI-first offering, Infosys aims to deliver immersive, data-driven fan experiences across digital and physical touchpoints.
The partnership also includes sustained brand visibility throughout the Madison Square Garden complex, with Infosys branding integrated across in-arena signage, GardenVision features during Knicks and Rangers home games, digital platforms, and enhanced wayfinding across the venue. Additional visibility will extend to the Infosys Suite Level and multiple premium suites within the arena.
A Landmark Venue Reimagined
The newly named Infosys Theater at Madison Square Garden is a 5,600-seat venue that has been a cornerstone of New York City’s live entertainment scene for nearly six decades. Known for its intimate atmosphere, the theater has hosted legendary artists, major sporting events, award shows, and high-profile product launches. The renaming reflects the growing convergence of technology, entertainment, and fan-centric innovation.
Doug Jossem, Executive Vice President of Global Sports & Entertainment Partnerships at MSG Entertainment, highlighted the impact of the collaboration, noting that millions of annual guests will experience the partnership through integrated branding and technology-driven enhancements across the Garden.
Strengthening a Long-Term Strategic Relationship
Infosys Chief Marketing Officer Sumit Virmani emphasized that the expanded partnership deepens Infosys’ commitment to delivering technology-driven storytelling, insights, and engagement. From personalized digital experiences to creative activations such as Fan Fabric—an initiative blending next-generation technology with artistic expression—the collaboration continues to redefine how fans connect with their favorite teams and venues.
By renewing and expanding this multi-year partnership, Infosys and the MSG Family of Companies reaffirm their shared vision of using digital innovation to transform live sports and entertainment experiences at scale.
Source: click here
Disclaimer
This article is based on information available from official press releases and public sources as of the publication date. It is intended for informational purposes only and does not constitute financial, investment, or business advice.
