IBM Launches “Let’s create smarter business” Campaign
ARMONK, N.Y., Sept. 3, 2025 – IBM (NYSE: IBM) has launched its latest brand campaign, “Let’s create smarter business”, designed to address the growing AI adoption gap. The campaign emphasizes IBM’s expertise in applying emerging technologies like AI, hybrid cloud, and quantum computing to transform businesses into smarter, more efficient organizations.
🎥 Campaign Highlights
- Features Lewis Hamilton, seven-time Formula 1 World Champion and Scuderia Ferrari HP driver, as the voice in new broadcast ads.
- Developed by IBM Brand Marketing in collaboration with Ogilvy.
- Ads underscore how expertly applied AI, hybrid cloud, and quantum can revolutionize business operations.
- Extends IBM’s role as Official Fan Engagement and Data Analytics Partner of Scuderia Ferrari HP, with a redesigned fan app powered by IBM AI.
💡 Executive Insights
Jonathan Adashek, SVP Marketing & Communications at IBM, said:
“‘Let’s create smarter business’ communicates our ability to equip leaders with the right tools to bridge the AI adoption gap, delivering meaningful, technology-driven gains.”
Liz Taylor, Global Chief Creative Officer at Ogilvy, added:
“We wanted to keep it smart, simple, and charming — speaking directly to the disillusionment in AI conversations, while showing IBM’s ability to build what truly matters.”
🚀 Evolution of “Let’s Create”
This campaign represents the next phase of IBM’s “Let’s create” platform (launched in 2022) and reintroduces IBM’s iconic blue bars across broadcast, digital, print, and social channels throughout 2025.
📌 About IBM
IBM is a global leader in AI, hybrid cloud, and consulting services, serving clients in more than 175 countries. Its innovations in quantum computing, Red Hat OpenShift, and industry-specific cloud solutions are helping enterprises modernize with trust, transparency, and efficiency.
📢 Disclaimer
This IT news update is sourced from the official IBM Newsroom. The content here is for informational purposes only. IBM should not claim any images or information used in this blog. No affiliation or endorsement is implied. For image credit or content removal, contact support@abhrosh.com.
