New York – Accenture has announced the acquisition of Superdigital, a U.S.-based social and influencer marketing agency. The move will integrate Superdigital into Accenture Song, enhancing its capabilities in end-to-end social media marketing—from strategy and content creation to influencer partnerships, commerce, and performance measurement.
Founded in 2013, Superdigital is recognized for its creative, platform-native social content and strong expertise in community building, influencer engagement, and short-form video production. With a team of over 40 specialists, the agency has delivered impactful campaigns for brands across technology, consumer goods, gaming, and entertainment sectors.
Why This Acquisition Matters
Social media has become one of the most powerful tools for brands to connect with customers. By bringing Superdigital’s expertise into Accenture Song, clients can expect stronger strategies in:
- Influencer marketing and collaborations
- Data-driven content optimization
- Agile campaign execution
- Creative storytelling tailored for digital platforms
Sean Lackey, Marketing Practice Lead at Accenture Song for the Americas, highlighted the importance of this step:
“Marketing is evolving rapidly with AI and shifting consumer expectations. Leading with social is critical for building trust and driving demand. Superdigital adds creative power and agility to our vision of marketing reinvention.”
The Road Ahead
Superdigital’s creative and unconventional approach to brand building will now be supported by Accenture’s global scale, advanced technologies, and AI-driven insights. Together, the companies aim to deliver personalized, tech-enabled experiences that drive brand growth and customer engagement.
This acquisition is part of Accenture Song’s broader strategy of expanding its marketing ecosystem. Recent additions such as Unlimited, Work & Co, and SOKO also reflect Accenture’s commitment to redefining digital marketing for the future.
Disclaimer
This blog post is created for informational purposes only. All logos, brand names, and trademarks belong to their respective owners. The company mentioned (Accenture) holds all rights to its official announcements.
